Modern Marketing Education: Mode Ling Approach & E-Learning

Rethinking experiential learning in marketing education

Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...

Reflecting on Experiential Learning in Marketing Education

Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...

Title: Rethinking Experiential Learning in Marketing Education

Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...

Revolution in E-Learning by the Modern Educational Model in Mobile Learning

education has stepped to an ultra-place and time in 21st century. We have entered to digital and wireless communication century which mobile technologies have changed the process of education and instruction. The application of these mobile technologies for creation of knowledge, attitude and skill in learners is called Mobile Learning. The effectiveness of mobile learning programs requires new...

Distance Learning: Modern Approaches to Engineering Education